Filming Day

By: Andrew McRoberts, Editor. This was posted Wednesday, July 21st, 2010

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Today is filming day at Sands Anderson!

I spent about an hour being filmed for various video clips that will be used on my firm website page, and on this blog page, Other lawyers from various teams are also being filmed.

The film crew was supportive and helpful, although I did note the lack of a fully stocked green room, makeup assistant and personal trailer. Maybe next time, I can remember to negotiate those in advance!

In this day and age of the visual taking precedence over the written word, it makes sense for Sands Anderson to take this step. Some people would rather see me talk about this blog or what I do for about one minute, twenty seconds than read the identical content. And, although I cannot promise, I certainly hope you will get a sense of my personality and passion from the video that would be more difficult to garner from the written word.

In social media and on the internet, video is king as well. Studies have shown that tweets and posts that contain links to video content are preferred over those without. YouTube, which features posted video clips, is one of the most frequented websites in the country. The search engine Google prioritizes its search results to favor results with video as well.

So, Sands Anderson PC is headed into the video world with today’s filming. Check back soon to these websites to see the results!

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